AT ONE point it seemed like the same old story.
A group of eager young hopefuls – who are every talented but also very naïve – start to make wonderful music and are taken under the wing of a backer who is more worldly wise and get taken for a ride. It happens all the time.
But the devil doesn’t always get the best tunes. The forces of good and grooviness sometimes get their act together. And that’s exactly what happened with Rotherham’s highly-regarded Beeswax label, which is run by music heads Lee Oakes and Leiam Sullivan (usually known by his DJing name of Sully) and business brain Robert Lovell.
“The deal was that we would set up Beeswax as an independent dance label alongside Empire Studio’s own mainstream label, and anything we did that had mainstream potential would be released through them,” says Robert, who is by far the gobbiest of the trio. “We didn’t want commercial mixes on our records, we didn’t want to go in that directional at all. They didn’t listen to us.”