IT’S nine o’clock on a cold Saturday evening and Ali Cooke and Dave Beer are in their tiny office in the labyrinthine Music Factory, looking suitably shagged out after a trip to the Royal Albert Hall to collect Back to Basics’ prestigious Mixmag club of the year award last night.
The two bleary-eyed promoters clearly enjoyed the occasion to the full. They are not at their best. And all this less than a year after the club’s first night.
“I didn’t even realise you got awards for stuff like that,” Beer says. “When we set the club up, it’s not as if we did it to put ourselves in the limelight.”
“Dave wanted to go to a club where he’d like the music and the people around him,” adds Cooke, who also DJs at Basics. “And I wanted the chance to play the kind of music I want to play.”