THERE are various ways you can try to persuade straight society to buy weekly magazines from homeless people – free gifts, guilt trips, having a picture of Danger Mouse on the cover – but for a time at the Big Issue in the North, we decided to use instantly recognisable celebrities instead.
The idea to capitalise on the street-wise cachet a high-profile interview with the magazine could deliver came after people like the Stone Roses and Morrissey ignored Fleet Street and the music press to give us world exclusives on their post-hiatus returns to the limelight.
It worked for a while, but the emphasis on finding easily-recognisable faces week in week out led to us going for whatever pop culture dreck was ploughing their way through the grim regional press grind that particular week – telly, movies, music, the lowest common denominator stuff you could ever imagine.
Ultimately, it looked like we were just another celeb-focussed magazine, but crucially, unlike Heat or OK, you had to buy our magazine from someone who was very often a drug addict.
This Mis-Teeq interview dates from a period when I was commissioning interviews – and occasionally, as with this one, writing them myself – with the likes of various Spice Girls, Atomic Kitten, Hear Say and Westlife (as well as, in my defence, people like Macy Gray, Craig David and Amy Winehouse). It is nobody’s finest moment.